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Describes Spanish distribution channels structure using figures and explanations and influences on the establishment of manufacturers' sales strategies will be studied. Attempts, in the light of the anticipated evolution of distribution channels, to make some general predictions for the future. Beings with a general analysis of distribution channels and becomes more specific with regard to larger fields of consumer goods. Says that there are many wholesale outlets in Spain almost 40 per cent of the total deal with food products — although these are not specifically food products a such, but those who specialize in serving grocery stores. Goes on to discuss this area in great depth, using tables for further emphasis, and analyses how the structure of distribution channels affects the manufacturers' marketing strategies for consumer goods in Spain.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

This article proposes a conceptual framework and a research methodology for transferring marketing technology to developing countries to address important societal problems. The methodology developed by the author is described and illustrated with an empirical investigation. Guidelines for implementation of this methodology in developing countries are also provided.